Ident pre-production

I had a few different designs for my ident. I wanted to use an interesting, abstract or vintage style to match the sort of films I want to make.
I did spend some time designing and finding fonts but I decided to use a pre-set font I found on After effects. It was better than any of my designs.

I then did a mind map of some general ideas and then drew up the 3 best ideas as designs.  

When designing my ident I had 3 ideas that I liked and it was difficult to chose which one would be best. These were the general designs:

Firstly I wanted to create an ident that had a stained glass pattern being put together and then the name either on or underneath the pattern like this:

My second design was inspired by seeing the Channel 4 Japanese street ident. I have a passion for both Japan and cities so I thought this design would reflect on me. I though of having a panning photo of a Tokyo street and using the tracking process.

For my last design I thought about having some of my personal work in the ident. So I designed something with 4 frames each with a piece of my photography in them. I then thought about having a fairly simple font for my text.

Rationale - I chose the last design when it came to making the ident. I like this idea the most because I can use more motion graphics than my other ideas. I also think that it is the most personal idea because it shows my own photography in the frames displayed. This idea will use a lot of key framing, which is something I am confident with, so it should be a simple process. For this design I will not be using the z axis because it is not a 3D composition. I will use the x and y axis to align and scale 4 images and text. To create a burn effect I will key frame the 4 images at the beginning of the sequence. The effect will make the image appear to burn. At the first key frame the effect will be on full so that the image can't be seen. Then later in the sequence I will place another key frame and lower the effect so the effect will show the full image. The process from one extreme to the other is created by after effects because of the key frames made. It will appear that the image does a reverse burn and will appear with a burning effect. I will also be using key framing in the same way to make my text fade in. I will not be using any mattes or composite modes for this ident because they are not needed.
 I started with a storyboard so that the elements all built up to make the final design.