Wednesday, 2 April 2014

Viral advert pre-production

Proposal
For the viral advert project I decided to make a short ad for my Final Major Project. It will be fully made using Motion Graphics. It will have a shadow of a teddy bear running across a wall. There will also be a section of bubbles rising with the film title fading in and out.

Treatment/script
A shadow of a bear runs across a wall. Scene fades out to black.  Then the full brain will be shown and then it will fade out. Bubbles rise up the black screen and the title 'Unbearable' fades in and then out.


Storyboard

Shot list
Long shot of bear shadow moving across wall
Wide shot of black screen
Long shot of bubbles rising
Pan in on bubbles and title
Close up bubbles rising

Production schedule
Bear made before any filming of FMP commences. I completed making the bear shadow sequence on the 31st of January because I did not need any FMP preparation to make it. But when it comes to my title sequence i'm going to need to wait until I have decided on the film title. It will be surrounded by bubbles because it links to the ending of the film and this title sequence will also be used for the final film.

- I left a large gap between the 2 sessions when making this advert because I couldn't proceed until I had decided on a title. The title sequence was finally completed on the 25th April and I'm glad I waited until I was happy with my title.


Video log
Created in After Effects - no video log.

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