Codes, conventions and practices

There are many companies who offer their services when it comes to professional corporate videos. 2 examples of companies that create these videos are Toast TV and Traccfilms. Toast TV advertise videos for: brand awareness, perception, training and motivating employees. They ask to be contacted using phone, e-mail and in person. Most of these companies advertise their own work using a show reel; here is a link to theirs - http://www.toasttv.co.uk/?portfolio=toast-showreel

There are different ways of being presented a brief: verbal, written or an open brief. We looked into all 3 of these. For verbal, we were given a brief from the original Stig who set us a task in person to one groups and filmed for the others. I experienced a written brief with this particular project. My client gave me a written brief that I followed and then adapted it during meeting with them. The last is an open brief. We looked into this in the form of film festivals. I looked at the entry requirements for a film festival to find out what films would be accepted.

When people prepare to make a corporate video there are many things they need to consider.
They need to think about who will be watching this video and how to relate well to them. Are they promoting? Training? Raising awareness? There are many different purposes for a corporate video that need to be portrayed. Another thing that needs to be considered is brand awareness. The company need to make it obvious that this video is about them. This can be done using colour schemes, logos, particular fonts and other visual elements that may relate back to them. For example: when Sony release videos they use a lot of black and white for text and use small bright lights as transitions and around text because they have made that a signature visual.

Corporate videos can be recognised usually by their purpose. They are used to pass messages to customers and business partners of a company. These videos include interviews, filler shots, digital images etc.