Market and Audience

This video is being used in Simon's Artwork's marketing. He will be uploading it to his YouTube page which is linked with his Facebook, Twitter and website. His website does not yet have an option to add a piece of video but he may upload it when he improves his website. We discussed who his audience were and came to the conclusion that he needed a video for the people who do not know him personally. A lot of Simon's clients are friends, friends of friends etc. He is getting more and more customers that he does not know. This video is to explain to them who he is, how he became an artist and advertise some of his available paintings. At the end of the video he asked for his Facebook page, Twitter page and website to be listed. He is going to use simple language when explaining his hospital experience that led him to painting, to make sure a variety of people can understand the complex topic.