Sample brief and response

This is a list of examples for a brief.

Client

Musician
Individual
Local businesses
Bank/finance
Events (weddings)
Large businesses who use the web a lot
Charities
Media companies
Government

Contact

Name and way of contact - e-mail, phone etc.

Type

Animation

Event coverage

Training videos

Awareness

Health and safety 

Bidding

Podcast

Purpose

Motivation

Instructional

Serious

Inspirational

Advertising

Requirements

Logo

Slogans

Certain actors

Particular font

Colour scheme

Audience

Staff

Clients

Public

Superiors

Distribution

Youtube

TV

Web

Cinema

Running time

                                                                                                                        

This is an example of a client brief.

Client - Media company (Tech)

Contact - Mainly e-mail, phone available too

Name of project - (Name of product)

Type - Event coverage of product release and promotion of product being released

Purpose - Advertising

Requirements - Company logo, company font and colour scheme.

Audience - Public and clients

Distribution - Web, Youtube and possible TV.

Running time - 6 minutes.

                                                                                                                         

Response to client brief:

If this video is 6 minutes long I assume you would like a full description of this new product, is that correct? About the event coverage; will you be needing me to set up a full camera set up? and is the event the unveiling of the product?-if so, who to? Would you be able to send me a full resolution PSD file of your logo for me to use? Also, what is your colour scheme and font? I may need some filming time with your product for the features description if you would like that.